BP recovering reputation after oil disaster

first_img Share Tuesday 2 November 2010 9:36 pm KCS-content BP recovering reputation after oil disaster More From Our Partners Native American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgKiller drone ‘hunted down a human target’ without being told tonypost.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.org980-foot skyscraper sways in China, prompting panic and evacuationsnypost.comPolice Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.org Ad Unmute by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeTotal PastThe Ingenious Reason There Are No Mosquitoes At Disney WorldTotal PastUndoMoneyPailShe Was A Star, Now She Works In ScottsdaleMoneyPailUndoNoteabley25 Funny Notes Written By StrangersNoteableyUndoDiscovery23+ Sports Stadiums Around the World That Are Abandoned NowDiscoveryUndoSerendipity TimesInside Coco Chanel’s Eerily Abandoned Mansion Frozen In TimeSerendipity TimesUndoMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStoryUndoMagellan TimesThis Is Why The Roy Rogers Museum Has Been Closed For GoodMagellan TimesUndoElite HeraldExperts Discover Girl Born From Two Different SpeciesElite HeraldUndoZen HeraldThe Truth About Why ’40s Actor John Wayne Didn’t Serve In WWII Has Come To LightZen HeraldUndocenter_img whatsapp whatsapp IN July, I reported that BP’s handling of the oil spill crisis was damaging its brand, and was even affecting the reputation of other British brands in America. The crisis cost BP $40bn and saw its share price nearly halve. Negative publicity became front-page news when President Obama declared: “We will make BP pay for the damage their company has caused.”BP BRAND RECOVERINGThe good news for BP is that its brand has now recovered to some extent in the UK, and that some of its competitors have struggled to promote their own brands during the interim period.The graph shows that BP’s BrandIndex “Index” score – which combines six measures of brand health including value, reputation and likelihood to recommend – hit a low of -13.4 points on 15 June. Despite the large dip, it had re-emerged back into positive territory by 27 September. Texaco enjoyed a slight lift during this period, while Exxon Mobil’s BrandIndex scores remained consistent around -5 points.SHELL IS BIGGEST WINNERThe winner from this period of turbulence for oil company brands is clearly Shell, which saw its BrandIndex scores closely pegged to BP’s for the first four months of 2010. Thereafter, Shell’s “Index” scores have risen to a high of +14. Shell’s scores demonstrate that one brand’s crisis may not necessarily adversely affect the health of other brands in the sector.NEW ROUND OF EUROSCEPTCISMThe Eurosceptic mood of the public is clear from the results of YouGov’s polling during the past few weeks. 70 per cent think Britain pays too much towards the EU; 63 per cent want the organisation of the EU to contract, and 80 per cent backed Cameron’s attempt to block the proposed sixper cent increase in the EU’s Budget. As the country braces itself for the economic impact of spending cuts, the last thing the Coalition government needs is a fight over Europe.Stephan Shakespeare is chief executive and co-founder of YouGov. Tags: NULL Show Comments ▼last_img